{"id":71,"date":"2013-07-16T21:45:13","date_gmt":"2013-07-17T01:45:13","guid":{"rendered":"http:\/\/www.kevin-ferrell.com\/?p=71"},"modified":"2013-07-21T21:15:19","modified_gmt":"2013-07-22T01:15:19","slug":"another-stellar-product-name-from-microsoft","status":"publish","type":"post","link":"http:\/\/www.kevin-ferrell.com\/?p=71","title":{"rendered":"Another Stellar Product Name From Microsoft"},"content":{"rendered":"<p>Microsoft just <a title=\"announced\" href=\"http:\/\/blogs.office.com\/b\/office365tech\/archive\/2013\/07\/16\/owa-for-iphone-and-owa-for-ipad.aspx\" target=\"_blank\">announced<\/a> the availability of \u201cOWA for iPhone and iPad.\u201d I was, of course, very excited to have yet another email client for my iPad but I was confused about what exactly Microsoft had launched because of its unintuitive product name.<\/p>\n<p>Most people in the corporate tech field know OWA to mean \u201cOutlook Web Access\u201d which is Microsoft\u2019s web-based interface for accessing email hosted on corporate exchange servers. When I read OWA I assumed this was a web-based mobile app that you would access through a browser similar to the old \u201cOWA.\u201d This didn\u2019t make sense to me since I knew that newer versions of OWA already had a somewhat serviceable mobile view.<\/p>\n<p>After reading the press releases I learned that OWA now means \u201cOutlook Web <b>App<\/b>\u201d (at least in this context) and that Microsoft had actually released a native email app for iOS that has a Metro interface. Oh, and it only works with Office365 accounts.<\/p>\n<p>At least the name isn\u2019t as bad some of <a title=\"Microsoft's other greatest hits.\" href=\"http:\/\/www.computerworld.com\/s\/article\/print\/9130727\/The_10_Worst_Microsoft_Product_Names_of_All_Time?taxonomyId=89&amp;taxonomyName=Operating%20Systems\" target=\"_blank\">Microsoft\u2019s other greatest hits<\/a>!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Microsoft just announced the availability of \u201cOWA for iPhone and iPad.\u201d I was, of course, very excited to have yet another email client for my iPad but I was confused about what exactly Microsoft had launched because of its unintuitive product name. Most people in the corporate tech field know OWA to mean \u201cOutlook Web [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[16],"tags":[19,18,20,17],"class_list":["post-71","post","type-post","status-publish","format-standard","hentry","category-app-reviews","tag-metro","tag-microsoft","tag-office365","tag-rant"],"_links":{"self":[{"href":"http:\/\/www.kevin-ferrell.com\/index.php?rest_route=\/wp\/v2\/posts\/71","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.kevin-ferrell.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.kevin-ferrell.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.kevin-ferrell.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.kevin-ferrell.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=71"}],"version-history":[{"count":3,"href":"http:\/\/www.kevin-ferrell.com\/index.php?rest_route=\/wp\/v2\/posts\/71\/revisions"}],"predecessor-version":[{"id":88,"href":"http:\/\/www.kevin-ferrell.com\/index.php?rest_route=\/wp\/v2\/posts\/71\/revisions\/88"}],"wp:attachment":[{"href":"http:\/\/www.kevin-ferrell.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=71"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.kevin-ferrell.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=71"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.kevin-ferrell.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=71"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}